George Kofi Amoako, is an Associate Professor and the Director of the Directorate of Research, Innovation and Consultancy at Ghana Communication Technology University (GCTU) Accra Ghana. He currently lectures at the Marketing Department of GCTU. He has taught at several universities. An academic and a practising Chartered Marketer. He was educated in Kwame Nkrumah University of Science and Technology in Kumasi Ghana and at the University of Ghana and the London School of Marketing (UK). He obtained his PhD at London Metropolitan University, UK.  He has considerable working, research, teaching, and consulting and practise experience in the application of Marketing Theory and principles to everyday marketing challenges and management and organisational issues. He has over 28years teaching and working experience in academia and industry both in Ghana, Africa and Europe. He worked as Head of Lucas Desk at Mechanical Lloyd Company in Accra Ghana, Regional Sales Manager for Fan Milk Ltd Accra Ghana, Training Consultant at Carmic London UK and as faculty at various university colleges in London UK. He has also been the head of marketing department at Central University for 5 years and acting dean of the Central Business School on three different occasions. He a vast experience in higher education quality assurance through the many assignments for the Ghana Tertiary Education Commission (GTEC). He has consulted for Public Sector and Private organisations both in Ghana and UK. He has a strong passion for strategy, branding, services marketing and management, sustainability management, project management, service quality, customer engagement- E-business, marketing and entrepreneurship and CSR issues in corporate world. George has published extensively in internationally peer-reviewed academic journals (A, B and C ranked journals) and presented many papers at international conferences in Africa, America, Europe and Australia. Professor George Amoako has supervised to successful completion six (6) Doctor of Business Administration graduates and have just completed supervising four (4) PhD students who graduated in 2022. George was also a judge on British Council Ghana Duapa Challenge in 2017. George is a twice recipient of Academy of Management Scholarship for faculty development in Africa for 2012 and 2013; a recipient of Academy of Marketing Science J. Sheth Scholarship Award in 2013 and Africa CSR Leadership Award, Le Meridian (2015) in Mauritius. Consultant/Facilitator for British Council Connecting Classroom 4 project (December 2018 to Date) and Job for the Youth Program 2019.George has also done training for Bank of Ghana, Ghana Insurance Commission, Ghana Civil Aviation Authority, Ghana Ports and Harbour Authority and many more. Prof. George Amoako is the founding president of Campus Christian Family at KNUST and is currently the chairman for the national management committee for CCF. Prof. Amoako was also the GRASAG Legon Chapter President and served on the University Council for the University of Ghana during his term. He has a strong interest in marketing strategy, branding, CSR, technology, sustainability marketing and entrepreneurship issues and business development projects for the youth and businesses.